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Eye on the Markets: Honey

The good folks at Kroger must have been paying attention to last month’s column.

I wrote of how I found it odd that there wasn’t much of a discount on the 18-count eggs compared to the dozens.

A few weeks after that column hit the public, a big refrigerated bin at the Kroger on Middle Tennessee advertised a $1.50 sale on large 18-count egg cartons. That’s a cool 8.33 cents per egg, obliterating the 11.5-cent price last edition touted as the lowest in the area. $3 for 3 dozen. Nice.

Either the Kroger pricing officials were responding to market demand, or the chickens were extra happy out at the corporate hatchery and laid a surplus of the white miracle protein balls.

Now, onto this month’s product spotlight, honey.

This nectar of the bees has a taste that can’t be duplicated; it’s great for sore throats (mix it with a little lemon juice and get it real hot), helps boost the immune system and turns Bracken Jr. into a giggly Winnie the Pooh. The term “superfood” is even thrown around. (Note: raw honey is really what you’re looking for if you want the full health benefits of honey, not the ultra pasteurized, heated and processed sweet gooeyness found at most groceries; still, there’s nothing like the trusty honey bear to give that peanut butter sandwich what it deserves.)

Upon last inspection, WalMart has 12 ounces of honey priced at $2.82, with a 24-ounce unit selling for $5.17.

The shelves at Publix carry a good variety of honeys, with orange blossom, organic and other varieties to choose from, but at its most affordable, a 12-ounce is $2.45 and a 24-ounce is $5.99.

Once again, strictly looking at pricing, Kroger comes out on top, offering the famous 12-ounce honey bear for $2.29. Look for one near the 18 eggs for $1.50!

Until next time, shop smart, and keep your eye on the markets.

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About the Author

Bracken, a 2003 graduate of MTSU’s journalism program, is the founder and publisher of the Murfreesboro Pulse. He lives in Murfreesboro with his wife, graphic artist and business partner, Sarah, and sons, Bracken Jr. and Beckett. Bracken enjoys playing the piano, sushi, football, chess, Tool, jogging, his backyard, hippie music, ice skating, Chopin, rasslin’, swimming, soup, tennis, sunshine, brunch, revolution and frying things. Connect with him on LinkedIn

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