First of all, I didn’t start the Pulse because I enjoy the advertising industry or business-to-business sales. I enjoyed music and writing and restaurants and discussing ideas and life. However, along the way I have come to enjoy the business end of it, meeting so many great local businesspeople, trying to help them reach new people and grow their operations, learning about all of the unique products, services and customers and seeing how money flows through our town and the local economy.

I’ve learned and talked a lot about advertising over the years, but at times it can be mysterious what people may respond to until it’s out there, and the advertising game is certainly not an exact science.

But a perplexing pair of puzzling patterns have revealed themselves: often, the businesses who cannot afford to advertise have the greatest need to acquire more cusomers, while many businesses that have the excess money in reserve with the ability to advertise are those with already established track records and customer bases; incidentally, those who need to advertise the least.

If a business is losing money month after month, a strong advertising campaign could help them recruit more customers and generate more sales; but from where will the money come for that business to purchase an advertising campaign if they are in the red as it is? Conversely, those businesses who are rockin’ right along are most likely those who’ve already figured out a key to success in business in the area and have managed to already become profitable. Why would this business pour some of its hard-earned profit into advertising when it is making good money already?

This is my conundrum.

However, if your business is one that is successful, if it is one that has the money to invest in local media, if you like the Murfreesboro Pulse and feel that we stand for some of the things that you do, if you appreciate that it’s a free gift to the community and it is packed full of wonderful information about our fair town, please find it in your budget to allocate something for an ad with us, and in return you will get a piece of this document to do with as you please; you will reach people with your message. If you are a business who needs to grow, if you want to move from surviving to succeeding, if appearing in the pages of the Pulse could benefit you and help you reach some new folks, I encourage you to get in contact—let’s see what we can work out. bracken@boropulse.com.

I see our existing advertisers as those who have acheived some level of success with their businesses; they all have their fans, but still choose to run with us, and we thank you for it! But I think they all see much more growth for each of their respectable enterprises on the horizon, plan to be around for a while, and seem to know that if they will invest a little now, we can all gain a lot over the long run.

Peace,
Bracken Mayo
Editor in Chief