Photos by Bracken Mayo

Enchanted Planted has moved to a new location in Murfreesboro and is now open for business. Enchanted Planet is a “hippie-type store” that sells things like dreamcatchers, candles, CBD oil, sage, glass, art, clothing and a lot more. The new store, which held its opening on Jan. 18, sits on Broad Street, across from the Discovery Center and next to CVS.

When visitors first walk in, right away they should be able to tell it is a very peaceful place. The aroma of incense greets you at the door. There is no need to walk around the store for hours and hours—although it is possible looking at everything that is so interesting—because goods are displayed in a beautiful, convenient fashion. Enchanted Planted should have lots of what you need for meditation and embracing your inner self.

The owner and founder, Shaun Berbert, spoke with me and explained the history of the store and why he decided to move. He opened the store in Murfreesboro in 1994 and ever since then they’ve been selling incense, sage, dreamcatchers and other “EP staples,” as Berbert says. Since then, he has also opened another location in Manchester, Tennessee.

Berbert decided to move the Murfreesboro shop to its new location because it was a personal property that he now owns, which is one of the main factors in the continued stability of the business. The store was renting the building on Lytle Street, and buying the place for themselves gives an increased feeling of ownership and control over the business.

He can renovate and decorate the new store however he wants. This new location is bound to bring in new customers as well as old ones.

CBD products have become a big draw for Enchanted Planet over the past years. Berbert said that before Operation Candy Crush—the infamous raid on multiple Murfreesboro businesses in 2018—his store was “one of the only places that sold quality CBD to the public.” Operation Candy Crush and the rise of so many competing stores have caused CBD sales to go down, but CBD and hemp remain a part of the store’s product line and have been shown to be very beneficial in fighting ailments such as pain, anxiety and neurological disorders. CBD is derived from the cannabis plant but does not contain THC, the chemical in marijuana that makes the user experience a “high.”

“I am proud to share the profits of CBD with others to ensure that the medicine has gotten to the public,” Berbert says. “However, until the FHA puts regulations on CBD, I would pay close attention to what you purchase. Like most things, not all CBD products are created equal.”

All in all, the shop is really a fun store and the new location is in a great place. With the range of things they carry, such as unique art, sage, tie-dye clothing, tarot cards, incense and more, there is a little something for everyone.

Berbert says that the old store will remain open for a while but that he doesn’t really have a definite plan for the future of the Lytle Street location.

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Pay Enchanted Planet a visit at 525 SE Broad St. in Murfreesboro, or at 26 Sitz Dr. in Manchester; find the store on Facebook, or while it is still there, visit the original location at 109 E. Lytle St.