I waited too late to turn in my cans for the Summer Camp Music Festival 2014 Conscious Alliance Food Drive poster; however, I managed to score one of the coolest posters I have ever gotten at the Wakarusa 2014 Conscious Alliance Food Drive, featuring Android Jones’ iconic holographic image of a man and woman kissing.
If you attend music festivals like Bonnaroo, performances by bands such as The String Cheese Incident or frequent venues such as Red Rocks Amphitheater, then you have seen the Boulder, Colo., based organization featuring some of the gnarliest, transcendental, new-age art out there. The Conscious Alliance “Art That Feeds” Food Drive, originating in 2002, encourages participants to donate canned foods or monetary donations for a themed, limited-edition featured artist poster; donations are then distributed to Feeding America Food Bank affiliates in the area of the festival or show.
Conscious Alliance is a national 501(c)(3) nonprofit organization whose mission is to disperse food to communities throughout the United States as well as aid in programs for empowering youth in impoverished regions. Through projects such as Pine Ridge Learning Garden, Annual Holiday Meal Delivery, Sustainable Housing Initiative and more, the year-long grassroots food collections and hunger awareness programs have helped provide over 1.7 million meals to people nationwide. Donations also support underprivileged Native American reservations, and in 2005 a food storage and distribution facility was built on the Pine Ridge Reservation in South Dakota, one of the most poverty-stricken communities in the country.
Some of the print artists who support Conscious Alliance are Android Jones, Andy Reed, Chris Dyer and others, as well as musical artists Allman Brothers Band, Bassnectar, Bruce Springsteen, Dave Matthews Band, Disco Biscuits, Foo Fighters, Jack Johnson, Lettuce, moe., Pretty Lights, STS9, Umphrey’s McGee, Widespread Panic, Yonder Mountain String Band and many more. Conscious Alliance also has the support and participates in many music festivals such as All Good, Electric Forest, Envision Festival, Hangout Music Festival, Lockn’ Music Festival, Wanee Music Festival, Summer Camp Music Festival, Wakarusa and Sonic Bloom.
This year, the Conscious Alliance team returns to Sonic Bloom, June 19-22, in South Park, Colo., where they have been participating for the past nine years. This year’s featured “Art That Feeds” Food Drive screen-print is brought to you by Michael Divine (check out more of his work at TenThousandVisions.com).
“We try to match artists with the festival we feel fits them the most,” exclaims Conscious Alliance Executive Assistant Cathryn Folkestad. “Sonic Bloom is local, which is nice because we have a huge following in Colorado. We just got back from Wakarusa and are going to Electric Forest and others, and it is nice to have a really cool and fun festival right up the road. We have local volunteers who are always at Bluebird Theater and Red Rocks Ampitheater, and it is nice that they do not have to travel far. Sonic Bloom is going to be a really awesome festival and we are all excited.”
As Conscious Alliance stops through about 60 different music shows and festivals throughout the year, it is great to see them inspire people with some of the most exquisite, mystical art in the nation alongside support from some of the biggest musical artists and bands appealing to every generation.
“[Conscious Alliance] is a combination of awesome artists and art being a part the music scene,” says Folkestad. All the bands that support us really do believe in us, which in turn inspires the youth. All of us working here are young and enthusiastic, and being positive hopefully inspires others to make a difference. We have a lot of fans, and it is nice to see everyone at festivals and shows super pumped to support others. We are a part of a great community, and I like seeing such a young generation wanting to give back and support those in need.”
To find out where Conscious Alliance will be this year or to get involved, visit consciousalliance.org, facebook.com/ConsciousAlliance or twitter.com/ArtThatFeeds.
For more information on Sonic Bloom, please visit sonicbloomfestival.com.