Social media can be effective advertising, but every brick-and-mortar business still has to have signs for a customer to find them. According to a survey commissioned by FedEx, 60 percent of prospective customers are deterred from entering a business address without the presence of proper signage. Yet two-thirds of respondents in that same study stated they ultimately purchased from a business because its sign initially caught their eye.
Real estate professionals still rely on the yard sign to sell a home. Otherwise, you wouldn’t still see them. Agents understand the importance of the “silent seller” in the front yard. It’s there 24/7 keeping the home listing in the minds of those who may be looking. At just pennies per impression, they are a great investment. But now we see so many rolling billboards on the back window of a Realtor’s car because advertising services are even more economic today. Letter and logos can be placed almost anywhere to help drum up business.
One person helping those independent contractors and small businesses is Aaron Walls, proprietor of Grafix615. He purchased the business a couple of years ago from a gentleman in Texas via a Facebook post. He bought the website, all the equipment and several original designs, though he changed the name to reflect a more local feel for Middle Tennessee.
Faith and family play a big part in Walls’ motivation. Once a local teacher, Walls felt the need to make a transition in his career. When he became a father, he started looking for an opportunity that would provide more security in the long run, so he took a leap of faith. He admits there was a learning curve, but his business has now established a lot of momentum in the Murfreesboro market, providing custom graphics for vehicles along with other signage and branding products.
Walls said he has always been fascinated with design and how appealing things are visually.
“I’ve always had a good eye for design, but freehand drawing is not something I’ve ever done. I’ve always worked on computers to create,” the Grafix615 owner said.
There is a talent in knowing what looks good and what needs improvement, so he has been able to help several retailers in the area with his expertise. One job was for a local contractor who required 20-inch-tall letters on the sides of trucks. Of course, Walls has also done vinyl on many local storefront windows and smaller jobs as well.
Prospecting and marketing are a big portion of any business, and Aaron certainly does his share. The in-person networking has amplified Grafix615. Walls has landed several jobs from being tagged in social media posts by people who know him and his work. That doesn’t happen if you don’t have a good reputation. Had it not been for that interaction and referrals from others, he never would have seen those posts.
In addition to automotive branding, Walls can also place graphics on koozies, ball caps and handbags and make custom tee shirts. They need not be purchased in bulk. A handful or individual product can be produced since he does all his work in his Murfreesboro shop. So whether you need large letters or small promotions, Aaron can get you started and help steer customers your way. Visit grafix615.com and check out his handiwork yourself or call him direct at 615-796-3893 and ask him how he can promote you!
