Since its inception, Brianna Victory Events has given business owners more places to showcase and sell their products. The events have drawn large crowds, and this spring, the company will host its first wedding expo.

Brianna Hale (formerly Brianna Victory, who since launching and naming her company has gotten married and taken the last name Hale) says her passion is bringing people together and coming up with new ideas for the community.

“My goal is to create an environment for multiple disciplines of vendors to thrive and promote their businesses,” says Hale, who developed her own business, quickly shifting from craft fairs to other popular events including a peach cobbler festival.

“I work on these events every day, all the time,” she says.

This year Hale has seven events on the books. All are free to attend, including the wedding expo, set for Sunday, April 21 from 10 a.m. to 4 p.m. at Lane Agri-Park, 315 John Rice Blvd., Murfreesboro.

The expo is a free event to attend, “but it is ticketed so we can give the vendors an idea of how many people are coming,” adds Hale, a mother of two with a business degree.

Tickets can be reserved at brianna-victory-events.com prior to the event.

“The first 65 brides will get free swag bags, and all brides will get a free sash to wear,” Hale says. “From 10 to 11 a.m. we will have a money machine on stage with $1,000 inside. Brides will be called onstage to go in it and catch as much money as they can.”

From 11 a.m. to noon, everyone will get a free mocktail to sip and enjoy during the bridal fashion show, sponsored by Belle & Beaus Formal, a shop located in Decherd. The vendor event will follow, running from noon to 4 p.m., including more than 30 vendors.

Prizes from area businesses will include an engagement photo session from Shacklett’s Photography, a Mary Kay pampering party, a wedding dress from Liz Leigh Bridal Studio, a $100 Amazon gift card from Simply Southern Events, a bridal bouquet, groom boutonniere and corsages from Canaima Floral Design, a wedding cake from Js Sweet Bakes, a groom’s wedding band from Platinum and Gold Jewelers, a photo enlargement and boudoir enlargement from K. Elizabeth Photography and a free honeymoon from Tilt Your World Travel.

Hale’s next event in Murfreesboro is a cheesecake festival on May 18, also at Lane Agri-Park.

“There is going to be lots and lots of cheesecake for sale from 100 vendors,” Hale says. “I am looking for more judges. It is $100 to be a judge. Each judge gets 20 slices of cheesecake, and you get to take home what you don’t finish. The contest is based on who has the best tasting cheesecake.”

The cost to enter a cheesecake in the contest is $30, and that event is still accepting vendors.

The festival will include a free petting zoo from CW Farms of Clinton, Tennessee. There will also be a special education artwork auction. All money raised in the auction will be donated to Westwood Elementary.

On May 5, Brianna Victory Events will hold a Mother’s Day Craft Fair in the parking lot of the Hobby Lobby in Tullahoma, located at 1806 N. Jackson St.

And other upcoming 2024 events at Murfreesboro’s Lane Agri-Park include the June 29 is the Shop Til You Drop Craft Fair, the 3rd Annual Peach Cobbler Festival on Aug. 10, the Football & Wings Festival on Aug. 17 with tons of wings and a wing-eating contest, and the Sept. 28 Pecan Festival.

For more details on all of these events, a list of vendors, and to book tickets for the wedding expo, visit brianna-victory-events.com.