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Steered Straight Thrift

Boro Business Buzz: Insomnia Cookies, Trader Joe’s, Miracle Bay Studios, Borobox, Pvolve, Krustaceans Seafood, Homesense, Panera

Insomnia Cookies has announced that it will open a Murfreesboro location at 225 N. Rutherford Blvd., beside Kitchen Way near MTSU. This will be the restaurant’s fifth location in the state.

Insomnia Cookies specializes in delivering warm, delicious cookies daily until 3 a.m., with some popular options including hot cocoa and double chocolate mint flavors, red velvet and red velvet cheesecake-filled, gluten free and vegan cookies and more. For bulk options, Insomnia Cookies offers pack sizes ranging from four to 100.

Hours for pickup will be 12 p.m. to 1 a.m. on Sundays, Monday through Wednesday from 11 a.m. to 1 a.m., Thursday and Friday from 11 a.m. to 3 a.m., and Saturday from 12 p.m. to 3 a.m. Delivery hours run until 1 a.m. Sundays through Wednesdays and until 3 a.m. Thursdays through Saturdays. For more information, visit insomniacookies.com.

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Borobox Studio, located at 10825 Karo Rd. in Christiana, offers a 3,000-square-foot space dedicated to photography and videography. The space features an open floor plan with two 12-by-12-foot glass doors and skylight windows to allow plenty of natural light, a variety of backdrop options, and a Cyclorama wall, which helps to create the illusion of an endless background. It also offers an in-house sound system, a lounge and full kitchen, and a makeup room with salon-style chairs and mirrors.

Created and owned by film director Patrick Tohill, Borobox Studio is a cutting-edge photography and video studio designed for creatives from the ground up. Tohill is actively working directly with MTSU, the Chamber of Commerce and others in the area to provide a space for young creatives and professionals to develop their talents and to promote more creative activity.

Studio prices begin at $100 per hour with a two-hour minimum. Memberships are also available. For additional information, visit boroboxstudio.com.

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Trader Joe’s, located on the 2.4-acre corner lot next to McAlister’s Deli at 2305 Medical Center Pkwy., will host its much anticipated Grand Opening event on Thursday, April 10, at 8 a.m. The 14,000-squarefoot grocery store will be one of the larger Trader Joe’s locations in Tennessee.

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Miracle Bay Studios has opened at 1636 Memorial Blvd., near Primrose Table and Climb Murfreesboro, offering Sola Wood Flower arrangement options as well as classes and parties, plus a vendor gift shop which features local artisans. Products include beeswax wax melts, floral oils, handmade wire trees, custom resin pieces and more. Floral arrangement kits range from craft and take-home kits, to wedding and office decor kits.

Local vendors include Anchored Hope Christian Clothing, Divine Knick Knacks, Heart & Hustle Paper Crafts, Lake Dessie Studio, Lily Belle Boutique, Clarence & Anna Prine, and Susie Mae Soaps. Hours are 10 a.m. to 7 p.m. daily. For more information, visit miraclebaystudios.com.

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Delicias Markets, a new international grocery store, will open soon in the Jackson Heights Plaza near Premiere Six Theatre. The space will also include a taqueria, butcher shop and bakery as well.

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Pvolve, a fitness franchise that pairs functional movement with resistance equipment to build strong, mobile bodies, has announced the signing of 10 new leases across the U.S. Included in this, Pvolve will open a new Murfreesboro studio in June at The Avenue, 2615 Medical Center Pkwy.

Pvolve offers a cutting-edge fitness methodology that helps to break a sweat rather than break your body, designed to help members improve strength, mobility, and overall wellness.

In addition to the Murfreesboro studio, other Pvolve locations coming soon include Atlanta, Houston, Austin, Texas; Gilbert, Arizona; and Potomac, Maryland.

“Pvolve’s studio growth continues to build momentum, and we’re thrilled to bring our clinically backed, functional fitness method to more communities across the country,” said Julie Cartwright, president of Pvolve.

The brand continues to seek single-unit and multi-unit franchisees. For more information, visit pvolve.com.

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Homesense will open its second Tennessee location (in addition to its Knoxville store) in the former Bed Bath and Beyond building at the Avenue. The store has announced it will celebrate its grand opening on May 1.

Homesense, a part of the T.J. Maxx family, offers a variety of home goods at a discount compared to most furniture stores, with a range from 20 to 50% off of suggested retail prices. In addition to furniture, it will offer decor and cookware, art pieces and more. For further information, visit us.homesense.com.

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Shoe Station, currently owned by Shoe Carnival, has opened a store in the former Shoe Carnival building at the Stones River Mall across from Sam’s Sports Grill. Shoe Station was acquired by Shoe Carnival in 2021, which brought the previously family-owned retailer’s 21 locations to a projected 400-plus. This is the company’s second Tennessee location, with its first located in Franklin. For more information, visit shoestation.com.

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Krustaceans Seafood will open a location in Murfreesboro soon, on South Church Street in the restaurant space that Sauce used to occupy.

Krustaceans, which also operates a Nashville restaurant on Lebanon Road, serves fried shrimp, fried fish, fried lobster tail, Krab Clusters, sausage, corn and potatoes; get fried shrimp served atop a red velvet waffle.

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Valley Storm Shelters, based in Huntsville, Alabama, has opened a Murfreesboro location at 2222 Medical Center Pkwy., near Lady Jane’s Haircuts and Clean Eatz.

Valley Storm Shelters has the goal to provide the strongest, heaviest, easiest to operate, and most protective and survivable above-ground steel storm shelters on the market to keep families safe during tornadoes and other violent weather events.

For more information, visit valleystormshelters.com.

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Lost Worlds Seatopia is currently under development at 1660 Middle Tennessee Blvd., Unit B.

The attraction offers an indoor sea-themed play area for youngsters with a ball pit, slides, swings and colorful sea creatures, mermaids and pirates everywhere.

Find Lost Worlds Seatopia on Facebook to keep up with opening details.

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Ideas Tees and Raider Tees has announced that, after almost two decades in the building located at 910 Ridgely Rd., they have relocated to 111 E. MTCS Rd., just across from Middle Tennessee Christian School. The relocation comes as a result of the previous building’s sale, leaving no option for the businesses to remain at its current address.

John Brockwell founded Agrideas as a marketing company for farm supply corporations in 1985. Over the years, the company built a strong customer base, including Tennessee Farmers Co-op, Pacific Molasses, Sweetlix, and Growmark. In 1988, Brockwell expanded into screen printing with the creation of Ideas Tees, which has since provided custom apparel for local schools, youth organizations and businesses.

Ideas Tees joined forces with the Tennessee Secondary School Athletic Association in 1992 to supply championship merchandise. The business continued expansion with the launch of Raider Tees, which later included a time operating Lightning’s Locker Room for the Middle Tennessee State University Athletic Department.

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Jersey Mike’s will open a fourth Murfreesboro location at 2950 S. Rutherford Blvd. The “authentic sub sandwich franchise” has additional locations on Church Street, Memorial Boulevard and Old Fort Parkway.

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Feed America First, a nonprofit located at 319 Murfreesboro St., recently celebrated the expansion of its warehouse with a ribbon-cutting ceremony and open house. Updates to the warehouse include new refrigeration and freezer space, which offers more opportunity to provide rural communities with more fresh produce, meat and dairy products.

The ceremony also included a building dedication in memory of Robert Stroop, who originally offered his building to the nonprofit back in 2007 when they were in search of a new space. Stroop also assisted in building a new warehouse in 2014 when a larger building was needed, and in 2022, he donated the building and the five acres of land that it currently sits on.

“In our estimation, Robert Stroop was God’s own man in Murfreesboro, using his extraordinary compassion, generosity, and resources to help us feed our neighbors in need. With his help, more than 150 million pounds of food have been distributed by Feed America First since we met in 2007. Robert’s impact had been so profound that upon his passing, Feed America First will commemorate his generosity by naming our facility the Robert and Mary Stroop Memorial Distribution Center,” Feed America First founder Tom Henry said in a June 2024 post on the organization’s website.

The expansion comes in conjunction with Feed America First’s 25th anniversary, highlighting its ongoing commitment to combating hunger and providing food relief across Tennessee and surrounding states.

“For families facing food insecurity in rural areas, fresh food isn’t just difficult to afford, it’s difficult to access,” said Julie Vandel, development director for Feed America First. “This new refrigeration and freezer expansion allows us to bridge that gap, ensuring these families have access to even more fresh goods at their local food pantry. It is a blessing to be able to provide the freshest, healthiest food possible for our neighbors in rural areas who need it most.”

For more information, visit feedamericafirst.com.

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Panera Bread has opened its new Murfreesboro restaurant, located at 2965 S. Church St. and open daily from 6 a.m. to 9 p.m. This marks Panera’s 42nd location in Tennessee and its third in Murfreesboro, with additional locations off of Old Fort Parkway and Memorial Boulevard.

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The former Bojangles restaurant, located on Memorial Boulevard across from Sports*Com, now has a sign out front stating that the building is for lease.

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