Combining the grit of the West with the energy of modern streetwear, the Rustic Rebel is making a stylish statement—right in the heart of downtown Murfreesboro.

Located at 301 N. Spring St., the Rustic Rebel is more than just a boutique—it’s a celebration of individuality, community and Western charm.

“We believe fashion should be fearless, fun and unapologetically authentic,” says Kayla Clackum, who owns the new Rustic Rebel in the ’Boro, as well as two locations of the boutique in Georgia.

The store blends rustic roots with rebellious spirit, curating bold, chic, inclusive collections for men and women. Find jeans, dresses, jewelry, cowboy boots, dog items, air fresheners, candles, hats and more.

Whether you’re discovering your next favorite outfit, or joining the store for a local event, the Rustic Rebel invites the community to be part of something real, raw and refreshingly different.

Expect fringe, flare, denim, statement tees, embroidered details, rhinestones, leggings and eye-catching accessories. It’s a place where shoppers can find staple pieces as well as fun wildcards—the ones that turn heads and start conversations.

Plus, with sizes ranging from small to 4XL, everyone can feel comfortable and welcome shopping at the Rustic Rebel and expressing their unique style with confidence.

From handcrafted accessories to statement-making apparel, every piece is chosen to empower self-expression and spark connection. The Rustic Rebel team says it wants everyone to feel seen, strong and stylish—whether they’re walking into a concert, a rodeo or just down Murfreesboro’s Main Street.

Shop the Rustic Rebel collection at 301 N. Spring St., Murfreesboro, from 11 a.m. to 7 p.m. Tuesdays through Saturdays, and from noon to 4 p.m. on Sundays, or at therusticrebelboro.com. For more information, call 615-624-7106 or follow @TheRusticRebelBoro on social media to keep up with new arrivals, event announcements and seasonal specials.